{"id":119192,"date":"2025-09-14T22:36:45","date_gmt":"2025-09-14T22:36:45","guid":{"rendered":"https:\/\/arielle.com.au\/?p=119192"},"modified":"2025-09-14T23:54:21","modified_gmt":"2025-09-14T23:54:21","slug":"income-statement","status":"publish","type":"post","link":"https:\/\/arielle.com.au\/income-statement\/","title":{"rendered":"Ultimate Guide To SMB Income Statements"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>What&#8217;s the #1 finance myth that trips up small business owners? That profits increase as you rake in more revenue. Unfortunately, the opposite is often true.<\/p>\n\n\n\n<p>Your income statement helps you see warning signs &#8211; before they snowball into unmanageable issues.<\/p>\n\n\n\n<p>It reveals how well you\u2019re managing expenses alongside the revenue you\u2019re generating. <\/p>\n\n\n\n<p>Are you turning over a lot of money &#8211; but not keeping much? Your income statement will give you a brutal reality check.<\/p>\n\n\n\n<p>It&#8217;s one of the first places you must look if you want to effectively analyse your SMB\u2019s business model, as well as your resourcing, pricing, sales and marketing strategies.<\/p>\n\n\n\n<p><strong>(Related: <a href=\"https:\/\/arielle.com.au\/return-on-equity\/\">How To Calculate Your Return On Equity<\/a>).<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is An Income Statement?<\/strong><\/h2>\n\n\n\n<p>An income statement is a useful financial report that shows your business\u2019 profits and losses over a period of time. <\/p>\n\n\n\n<div class=\"indent-wrapper\"><div class=\"indented-text\"><span>That\u2019s why it\u2019s also known as a profit and loss (or P&amp;L) statement.<\/span><\/div><\/div>\n\n\n\n<p>Your expenses over a specific timeframe, typically a year, are subtracted from all your sources of revenue over the same period, across both operating and non-operating activities.<\/p>\n\n\n\n<p>An income statement lists:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Revenues and income<\/strong>, including money from your clients or customers earned through sales or service delivery (or both) and any other fees or commissions you charge. Income can also include interest earned, rental income, investment income, and royalty payments.<\/li><li><strong>Expenses and losses<\/strong>, including the costs of buying, producing or delivering the product\/service you offer, day-to-day admin and marketing spend, overheads like power or business insurance, the cost of asset depreciation, and investment in research and development (R&amp;D).<\/li><\/ul><\/div><\/div>\n\n\n\n<p>Your P&amp;L statement will also usually provide a calculation of:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Gross profit:<\/strong> Your total income minus the specific cost of goods sold (COGS) or \u2018cost of revenue\u2019, such as wholesale prices you paid for products\/items as well as costs related to the labour, manufacturing overheads and materials used in the creation\/delivery of goods\/services.<\/li><li><strong>Operating income (aka EBIT):<\/strong> Your total income minus COGS and operational expenditure. This metric helps you gauge your overall profitability before any interest or taxes are factored in. If gross profit is high, but operating income is weak, you\u2019ve got a starting point for cutting costs.<\/li><li><strong>Net profit\/income:<\/strong> This is where the term \u2018the bottom line\u2019 comes from: net profit is the final value on your income statement, reflecting profits after all operating and non-operating expenses and income taxes are removed.\u00a0<\/li><\/ul><\/div><\/div>\n\n\n\n<p>Other specific line items you might see in a typical small business income statement include:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Marketing<\/strong> and promotion costs.<\/li><li><strong>Admin<\/strong> costs.<\/li><li><strong>EBITDA<\/strong> (Earnings before Interest, Tax, Depreciation, and Amortisation).<\/li><li><strong>Depreciation<\/strong> expenses related to major asset purchases.<\/li><\/ul><\/div><\/div>\n\n\n\n<p>If you\u2019re using <a href=\"https:\/\/arielle.com.au\/best-accounting-software-for-small-business\/\">accounting software for SMBs<\/a>, it\u2019s also common for your income statement to include profit margin calculations. <\/p>\n\n\n\n<p>We\u2019ve also broken down <a href=\"https:\/\/arielle.com.au\/calculate-and-improve-net-profit-margin\/\">how to calculate profit margins<\/a> and what they mean.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Read An Income Statement (Real-Life Example).<\/strong><\/h2>\n\n\n\n<p>Australian publicly-listed data centre company Megaport has around 500 employees. <\/p>\n\n\n\n<p>It runs a global network of service providers across over 1,000 data centre locations globally.<\/p>\n\n\n\n<p>Its income statement is below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"955\" height=\"1024\" src=\"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statement-example-955x1024.jpg\" alt=\"\" class=\"wp-image-119254\" srcset=\"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statement-example-955x1024.jpg 955w, https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statement-example-280x300.jpg 280w, https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statement-example-768x823.jpg 768w, https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statement-example-1433x1536.jpg 1433w, https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statement-example.jpg 1500w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<p><em>Above: Megaport&#8217;s income statement provides few details about revenue sources, as it&#8217;s all derived from billing other businesses for data and network connectivity. <\/em><\/p>\n\n\n\n<p>\u2018Cost of revenue\u2019 lines include expenses related to running its network (power, space, network fees and maintenance) and paying commissions to its partnering data centre operators and other resellers. <\/p>\n\n\n\n<div class=\"indent-wrapper\"><div class=\"indented-text\"><span>These costs are subtracted from overall revenues to determine the gross profit.<\/span><\/div><\/div>\n\n\n\n<p>The income statement reveals that employee payroll is one of Megaport&#8217;s main operating expenses.<\/p>\n\n\n\n<p>It also lists \u2018Equity-settled employee costs and related tax costs,\u2019 which include costs of employee shares, restricted stock and deferred share plans issued.<\/p>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Important!<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">Once all the operating expenses and tax are accounted for, the P&amp;L indicates Megaport made a net loss for the year. It doesn\u2019t specifically list an EBIT or EBITDA. <\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>The final lines show how, by adding in unrealised gains from foreign currency translations, the company\u2019s total comprehensive income for the year is in the black.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Can The Income Statement Help You Grow The Business?<\/strong><\/h2>\n\n\n\n<p>An income statement is one of the best \u2018at-a-glance\u2019 tools for managing your business:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>It helps SMB owners<\/strong> check that profitability is trending upwards, and make decisions about where to focus cost-efficiency efforts, based on real data. For example, if gross profit declines, you can dive deeper into materials costs or supplier deals.<\/li><li><strong>It helps external parties<\/strong>, like prospective investors, quickly get a feel for your profitability to give context to other aspects of your business proposal. A transparent P&amp;L statement with a meaningful breakdown of key revenue streams and costs is vital to attract funding.<\/li><\/ul><\/div><\/div>\n\n\n\n<p>You can improve the viability of your business model by reviewing your income statement. <\/p>\n\n\n\n<p>For instance, a high-level view of income streams can reveal ones that contribute most to overall revenue &#8211; and help you decide where to reinvest more heavily.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Analyse Your Income Statement.<\/strong><\/h2>\n\n\n\n<p>Whether you manually build an income statement in a spreadsheet (here\u2019s a <a href=\"https:\/\/business.gov.au\/finance\/financial-tools-and-templates\/set-up-a-profit-and-loss-statement\">template<\/a> you can use) or generate the report via your accounting software, here are some tips:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Compare<\/strong> against your performance in previous periods. You might review P&amp;L for the last three financial years to look for trends in how revenues and expenses are changing. If you can separate the data by month, you may spot seasonal changes in profitability that can help inform advertising campaigns or guide resourcing.<\/li><li><strong>Weigh up<\/strong> your actual profitability against your budgets and sales forecasts. If you spent more than expected and didn\u2019t hit your targets, you\u2019ll need to rethink whether all of your expenses can be justified or whether your sales tactics and offers are on point. Do you have passive or recurring income streams or is it all high-touch?<\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which Financial Reports Are Related To The Income Statement?<\/strong><\/h2>\n\n\n\n<p>For true confidence in your small business\u2019 health, you must get in the habit of reviewing these three interdependent reports together: <\/p>\n\n\n\n<div class=\"indent-wrapper\"><div class=\"indented-text\"><span>Income statement, balance sheet, and cash flow statement.<\/span><\/div><\/div>\n\n\n\n<p>An income statement shows profitability over time, but you need to consider that in the context of your balance sheet and cash flow to see:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Is your profitability<\/strong> leading to positive changes to your overall financial position (you own more than you owe)?<\/li><li><strong>Is money actually<\/strong> flowing in steadily and sustainably (so you can pay bills or manage unexpected costs)? <a href=\"https:\/\/arielle.com.au\/liquidity-ratio\/\">Read more about liquidity ratios<\/a>.<\/li><\/ul><\/div><\/div>\n\n\n\n<p>For instance, maybe you used profits from previous years to invest in new equipment for your business, steadily growing your assets (without adding to liabilities) on the balance sheet, which improves the net worth of your business.<\/p>\n\n\n\n<p><strong>(Related: <\/strong><a href=\"https:\/\/arielle.com.au\/guide-to-capital-expenditure-capex\/\"><strong>Australian SMB\u2019s Guide To Capital Expenditure<\/strong><\/a><strong>).<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How To Make Your P&amp;L Statement More Effective.<\/strong><\/h2>\n\n\n\n<p>How well you wield your bookkeeping tools can affect the value of your income statement as a source of useful insights about your SMB\u2019s performance.<\/p>\n\n\n\n<p>Opaque P&amp;L reports are usually as a result of the profits and losses you record being poorly defined. For instance:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>If all income<\/strong> is simply categorised as \u2018income\u2019 in your chart of accounts, you\u2019ll lack clarity about which kinds of products\/services generated more income than others.<\/li><li><strong>If you don\u2019t<\/strong> account for different categories of OpEx or the cost of revenue or cost of goods sold (COGS), it limits your ability to uncover which spending matters.<\/li><\/ul><\/div><\/div>\n\n\n\n<p>Depending on the complexity of your operation, your financial analysis could be hampered if you don\u2019t construct a meaningful chart of accounts or set up accurate project and inventory tracking.<\/p>\n\n\n\n<p>In other words, it\u2019s smart to <a href=\"https:\/\/arielle.com.au\/best-accounting-software-for-small-business\/\">choose accounting tools<\/a> that do what you need them to, and get professional advice if your income statement feels lacking in insight.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jody<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>What&#8217;s the #1 finance myth that trips up small business owners? That profits increase as you rake in more revenue.<\/p>\n","protected":false},"author":14,"featured_media":119241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[257],"tags":[],"class_list":["post-119192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ultimate Guide To SMB Income Statements<\/title>\n<meta name=\"description\" content=\"If your business generates a lot of revenue but little profit, the income statement will help you identify and fix the issue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arielle.com.au\/income-statement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultimate Guide To SMB Income Statements\" \/>\n<meta property=\"og:description\" content=\"If your business generates a lot of revenue but little profit, the income statement will help you identify and fix the issue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arielle.com.au\/income-statement\/\" \/>\n<meta property=\"og:site_name\" content=\"Arielle Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ArielleExecutive\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-14T22:36:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-14T23:54:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1490\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jody McDonald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@arielleexec\" \/>\n<meta name=\"twitter:site\" content=\"@arielleexec\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jody McDonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ultimate Guide To SMB Income Statements","description":"If your business generates a lot of revenue but little profit, the income statement will help you identify and fix the issue.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arielle.com.au\/income-statement\/","og_locale":"en_US","og_type":"article","og_title":"Ultimate Guide To SMB Income Statements","og_description":"If your business generates a lot of revenue but little profit, the income statement will help you identify and fix the issue.","og_url":"https:\/\/arielle.com.au\/income-statement\/","og_site_name":"Arielle Executive","article_publisher":"https:\/\/www.facebook.com\/ArielleExecutive\/","article_published_time":"2025-09-14T22:36:45+00:00","article_modified_time":"2025-09-14T23:54:21+00:00","og_image":[{"width":1490,"height":839,"url":"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg","type":"image\/jpeg"}],"author":"Jody McDonald","twitter_card":"summary_large_image","twitter_creator":"@arielleexec","twitter_site":"@arielleexec","twitter_misc":{"Written by":"Jody McDonald","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/arielle.com.au\/income-statement\/#article","isPartOf":{"@id":"https:\/\/arielle.com.au\/income-statement\/"},"author":{"name":"Jody McDonald","@id":"https:\/\/arielle.com.au\/#\/schema\/person\/ad627358e3d76f0a49b8a918c9f851fb"},"headline":"Ultimate Guide To SMB Income Statements","datePublished":"2025-09-14T22:36:45+00:00","dateModified":"2025-09-14T23:54:21+00:00","mainEntityOfPage":{"@id":"https:\/\/arielle.com.au\/income-statement\/"},"wordCount":1310,"commentCount":0,"publisher":{"@id":"https:\/\/arielle.com.au\/#organization"},"image":{"@id":"https:\/\/arielle.com.au\/income-statement\/#primaryimage"},"thumbnailUrl":"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg","articleSection":["Small Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/arielle.com.au\/income-statement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/arielle.com.au\/income-statement\/","url":"https:\/\/arielle.com.au\/income-statement\/","name":"Ultimate Guide To SMB Income Statements","isPartOf":{"@id":"https:\/\/arielle.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/arielle.com.au\/income-statement\/#primaryimage"},"image":{"@id":"https:\/\/arielle.com.au\/income-statement\/#primaryimage"},"thumbnailUrl":"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg","datePublished":"2025-09-14T22:36:45+00:00","dateModified":"2025-09-14T23:54:21+00:00","description":"If your business generates a lot of revenue but little profit, the income statement will help you identify and fix the issue.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arielle.com.au\/income-statement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arielle.com.au\/income-statement\/#primaryimage","url":"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg","contentUrl":"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg","width":1490,"height":839,"caption":"income statements"},{"@type":"WebSite","@id":"https:\/\/arielle.com.au\/#website","url":"https:\/\/arielle.com.au\/","name":"Arielle Executive","description":"","publisher":{"@id":"https:\/\/arielle.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arielle.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/arielle.com.au\/#organization","name":"Arielle Executive","url":"https:\/\/arielle.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arielle.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/04\/arielle-executive-aex-icon.jpg","contentUrl":"https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/04\/arielle-executive-aex-icon.jpg","width":600,"height":600,"caption":"Arielle Executive"},"image":{"@id":"https:\/\/arielle.com.au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ArielleExecutive\/","https:\/\/x.com\/arielleexec","https:\/\/www.linkedin.com\/company\/arielle-executive\/"]},{"@type":"Person","@id":"https:\/\/arielle.com.au\/#\/schema\/person\/ad627358e3d76f0a49b8a918c9f851fb","name":"Jody McDonald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/arielle.com.au\/#\/schema\/person\/image\/","url":"https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/06\/jody-mcdonald-96x96.png","contentUrl":"https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/06\/jody-mcdonald-96x96.png","caption":"Jody McDonald"},"description":"I write about the Australian economy, investing, digital transformation and the future of work. During my 20+ year career, I've reported for Australian business publications and bodies, including Forbes, The Chainsaw and NSW Business Chamber.","sameAs":["https:\/\/www.linkedin.com\/in\/contentquill\/"],"url":"https:\/\/arielle.com.au\/author\/jody\/"}]}},"modified_by":"Steven McConnell","uagb_featured_image_src":{"full":["https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg",1490,839,false],"thumbnail":["https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements-150x150.jpg",150,150,true],"medium":["https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements-300x169.jpg",300,169,true],"medium_large":["https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements-768x432.jpg",768,432,true],"large":["https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements-1024x577.jpg",1024,577,true],"1536x1536":["https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg",1490,839,false],"2048x2048":["https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements.jpg",1490,839,false],"alm-thumbnail":["https:\/\/arielle.com.au\/wp-content\/uploads\/2025\/09\/income-statements-150x150.jpg",150,150,true]},"uagb_author_info":{"display_name":"Jody McDonald","author_link":"https:\/\/arielle.com.au\/author\/jody\/"},"uagb_comment_info":0,"uagb_excerpt":"Reading Time: 5 minutesWhat&#8217;s the #1 finance myth that trips up small business owners? That profits increase as you rake in more revenue.","_links":{"self":[{"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/posts\/119192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/comments?post=119192"}],"version-history":[{"count":11,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/posts\/119192\/revisions"}],"predecessor-version":[{"id":119259,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/posts\/119192\/revisions\/119259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/media\/119241"}],"wp:attachment":[{"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/media?parent=119192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/categories?post=119192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/tags?post=119192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}