{"id":15327,"date":"2019-09-25T11:33:03","date_gmt":"2019-09-25T11:33:03","guid":{"rendered":"https:\/\/arielle.com.au\/?p=15327"},"modified":"2026-01-13T04:54:37","modified_gmt":"2026-01-13T04:54:37","slug":"personal-value-proposition","status":"publish","type":"post","link":"https:\/\/arielle.com.au\/personal-value-proposition\/","title":{"rendered":"How To Create A Strong Personal Value Proposition Statement"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><p>Earlier this year, I attended a recruiting conference in New York. During my flight there, I chatted casually with the woman sitting next to me.<\/p>\n<p>We talked about travel, where we\u2019re from and what we do for a living. We got to know each other a bit.<\/p>\n<p>When it was time for me to share what I do for a living, my short answer &#8211; <strong><em>I&#8217;m a co-founder of a company that helps job seekers articulate their value to employers<\/em><\/strong> &#8211; inspired, as it typically does, the million-dollar question &#8211; what exactly are the steps to figuring out one&#8217;s personal value proposition?<\/p>\n<p>By the way, do you want to be absolutely certain that your personal brand hits all of the right notes? Consider using my:<\/p>\n<ul>\n<li><a class=\"thirstylink\" title=\"Resume.io\" href=\"https:\/\/arielle.com.au\/recommends\/resume-io\/\" target=\"_blank\" rel=\"nofollow noindex noopener\"><strong>recommended free resume builder<\/strong><\/a>, if you&#8217;re on a budget.<\/li>\n<li><a href=\"https:\/\/arielle.com.au\/resume-writing-services\/\"><strong>premium resume service<\/strong><\/a>, if you&#8217;re a mid-career professional.<\/li>\n<li><a href=\"https:\/\/arielle.com.au\/resume-writing-services\/\"><strong>executive resume writing service<\/strong><\/a>, if you&#8217;re a senior leader.<\/li>\n<\/ul>\n<div class=\"blog-post-spacer\">\u00a0<\/div>\n<h2><strong>What Is A Personal Value Proposition?<\/strong><\/h2>\n<p>I decided to demonstrate to my new flight mate how she can articulate her personal value proposition by drawing her attention to our current airline of choice.<\/p>\n<p>We were both on a Qantas aircraft. Why did we each choose Qantas over the other airline brands? Was it the:<\/p>\n<ul>\n<li><strong>Strong<\/strong> safety record?<\/li>\n<li><strong>Decent<\/strong> frequent flyer rewards program? (Yep, not what it used to be).<\/li>\n<li><strong>Abundance<\/strong> of entertainment in each seat?<\/li>\n<li><strong>Food<\/strong> that you might actually want to eat?<\/li>\n<li><strong>Upbeat<\/strong>, smiling staff?<\/li>\n<\/ul>\n<p>My new friend concluded that all these features are why we both flew Qantas. I agreed.<\/p>\n<p><strong>(Related: <a href=\"https:\/\/arielle.com.au\/best-carry-on-luggage\/\">Best Carry-On Luggage For Business Travellers<\/a>.)<\/strong><\/p>\n<div class=\"blog-post-spacer\">\u00a0<\/div>\n<h2><strong>With One Big Caveat.<\/strong><\/h2>\n<p>A brand&#8217;s value proposition, I explained, is more than just a collection of features.<\/p>\n<p>In the end, most of the world&#8217;s top airlines have professional staff, high levels of safety, etc. These features form the <em>baseline expected level of competence<\/em> that business travellers expect.<\/p>\n<blockquote>\n<h3><em>What sets a brand apart from the rest is the unique point of difference it delivers to a clearly defined niche of customers.<\/em><\/h3>\n<\/blockquote>\n<p>The distinct feeling it imparts. The reputation that exists around it.<\/p>\n<p>What if, I posited, we both chose Qantas because we felt that <strong><em>our needs would be taken care of, even if something didn&#8217;t go according to plan<\/em><\/strong>?<\/p>\n<p>For me personally, this is Qantas&#8217; unique point of difference.<\/p>\n<p>I fly Qantas because I&#8217;ve repeatedly seen them take care of difficult situations, in a way that exceeded expectations &#8211; and often pre-emptively &#8211; with a level of professionalism that has left a strong impression.<\/p>\n<div class=\"blog-post-spacer\">\u00a0<\/div>\n<h2><strong>Example Of A Value Proposition In Action.<\/strong><\/h2>\n<p>For example, when flights to New York were cancelled a few months ago due to a blizzard in the United States, I watched Qantas staff jump on the situation with the precision of a Formula 1 racing team.<\/p>\n<p>Hotels were organised, refunds were offered, and alternative flight options were provided.<\/p>\n<p>Importantly, not just the immediate problem was solved; the peripheral problems were solved, too.<\/p>\n<p>The ground crews in LA knew exactly what happened and picked up where the crews in Sydney left off. I didn&#8217;t have to explain my situation to a disinterested American Airlines employee in LA.<\/p>\n<blockquote>\n<h3><em>For someone like me &#8211; an impatient entrepreneur with a strong streak of disdain for bureaucracy &#8211; having people like this <em>&#8220;in my corner&#8221;<\/em> is a godsend.<\/em><\/h3>\n<\/blockquote>\n<p>Other flyers may prefer the hip crews of Virgin, but I&#8217;m staying with Qantas because I want my airline to know how to solve problems, not be hip.<\/p>\n<p><strong>(Related: <a href=\"https:\/\/arielle.com.au\/toxic-boss\/\">How To Deal With A Toxic Boss<\/a>).<\/strong><\/p>\n<div class=\"blog-post-spacer\">\u00a0<\/div>\n<h2><strong>How To Develop Your Personal Value Proposition.<\/strong><\/h2>\n<p>I share this story because the experiential, feeling element of a brand&#8217;s value proposition is really easy to forget. It&#8217;s easy to focus on the features, and forget how these stack up to create a unique brand experience.<\/p>\n<p><a href=\"https:\/\/arielle.com.au\/job-search-advice\/managing-your-personal-brand\/\">You, as a brand<\/a>, also have features: you may have strong leadership skills, an MBA, a healthy amount of experience in the finance sector, etc.<\/p>\n<p>The issue is, a lot of other candidates in the job markets have these features, too. Remember the <em>baseline expected level of competence<\/em> I mentioned earlier?<\/p>\n<p><strong>(Related: <a href=\"https:\/\/arielle.com.au\/setting-career-goals\/\">Complete Guide To Setting Career Goals<\/a>).<\/strong><\/p>\n<p>To win great job offers, you need to go deeper. What is unique about you? How do your features stack up in a way that makes you different? In other words, what is your personal value proposition statement?<\/p>\n<p>Enter the <strong><em>Golden Triangle<\/em><\/strong>: that sweet spot where your unique skills, experiences and competencies and personality meet a market need, and &#8211; this part is crucial &#8211; it\u2019s something you enjoy and are engaged in:<\/p>\n<div class=\"blog-post-spacer\">\u00a0<\/div>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-62594\" src=\"https:\/\/arielle.com.au\/wp-content\/uploads\/2016\/09\/personal-value-proposition-1024x508.png\" alt=\"personal value proposition\" width=\"630\" \/><br \/>Here are some questions you should ask yourself to help you uncover facets of your Golden Triangle.<br \/><strong>What Does The Market Need?<\/strong><\/p>\n<ul>\n<li><strong>What<\/strong> key challenges do your industry and function face today, and how will that change over the mid- to long-term?<\/li>\n<li><strong>What<\/strong> specific needs are employers and clients hiring experts to solve?<\/li>\n<li><strong>What<\/strong> skills and competencies are needed in the market right now?<\/li>\n<li><strong>What<\/strong> characteristics and personality traits are valued in your industry or function?<\/li>\n<\/ul>\n<p><strong>What Do You Have To Offer?<\/strong><\/p>\n<ul>\n<li><strong>What<\/strong> specifically about your personality, qualifications, skills and experiences positions you to solve the challenges and needs you identified above?<\/li>\n<li><strong>What<\/strong> impact can you deliver that\u2019s different from your peers and competitors?<\/li>\n<li><strong>Why<\/strong> should a business hire you over someone with similar experience and qualifications?<\/li>\n<\/ul>\n<p><strong>What Motivates You?<\/strong><\/p>\n<ul>\n<li><strong>Why<\/strong> do you do what you do?<\/li>\n<li><strong>What<\/strong> gets you out of bed in the morning?<\/li>\n<li><strong>Of<\/strong> the challenges and problems you identified and can solve, which are you most excited about?<\/li>\n<li><strong>What\u2019s<\/strong> your professional motto or mantra?<\/li>\n<\/ul>\n<div class=\"blog-post-spacer\">\u00a0<\/div>\n<h2><strong>Finalise Your Personal Value Proposition Statement.<\/strong><\/h2>\n<p>Once you\u2019re confident with your Golden Triangle answers, write a 1- or 2-sentence personal brand statement that communicates what market problem you solve, how you do it better than anyone else, and why.<\/p>\n<p>This will help you land the job you want.<\/p>\n<p>If you can\u2019t summarise what makes you uniquely qualified in more than a sentence or two, keep working at it, as this really is the foundation of <a href=\"https:\/\/arielle.com.au\/how-to-write-a-resume\/\">an effective resume<\/a>, <a href=\"https:\/\/arielle.com.au\/7-rules-for-writing-the-perfect-linkedin-summary\/\">a captivating LinkedIn profile<\/a>, a <a href=\"https:\/\/arielle.com.au\/best-website-builder-australia\/\">personal website<\/a> or <a href=\"https:\/\/arielle.com.au\/interview-coaching\/\">the ability to sell yourself during job interviews<\/a>.<\/p>\n<blockquote>\n<h3><em>Without a unique value proposition, you will not be able to compete effectively in the job marketplace.<\/em><\/h3>\n<\/blockquote>\n<p>Bonus tip: be patient. When clients enquire about resume writing services, they\u2019re often surprised by how much one-on-one time we spend with them: learning about the nuances of each role, the market and industry dynamics present at the time, probing to understand their personality; defining the principles and values that matter to them; figuring out what gets them out of bed each morning.<\/p>\n<p>These are all things we need to know if we&#8217;re going to shape a strong, relevant personal value proposition statement, and it\u2019s no different if you\u2019re going through the process on your own.<\/p>\n<p>&#8211; Steven<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Building a personal brand is not as easy as updating your resume and publishing some content on LinkedIn. You must get clear about your unique value first.<\/p>\n","protected":false},"author":3,"featured_media":66050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[18],"class_list":["post-15327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career","tag-personal-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Create A Strong Personal Value Proposition Statement<\/title>\n<meta name=\"description\" content=\"Getting hired in is not as simple as sending your resume out and waiting for offers to roll in. 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You must get clear about your unique value first.","_links":{"self":[{"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/posts\/15327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/comments?post=15327"}],"version-history":[{"count":38,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/posts\/15327\/revisions"}],"predecessor-version":[{"id":121254,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/posts\/15327\/revisions\/121254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/media\/66050"}],"wp:attachment":[{"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/media?parent=15327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/categories?post=15327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arielle.com.au\/wp-json\/wp\/v2\/tags?post=15327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}