{"id":17332,"date":"2017-11-01T12:53:55","date_gmt":"2017-11-01T12:53:55","guid":{"rendered":"https:\/\/arielle.com.au\/?p=17332"},"modified":"2024-03-20T03:46:41","modified_gmt":"2024-03-20T03:46:41","slug":"linkedin-resume","status":"publish","type":"post","link":"https:\/\/arielle.com.au\/linkedin-resume\/","title":{"rendered":"LinkedIn vs Resume: Key Differences You Need to Know About"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>

Your LinkedIn and your resume are\u00a0key elements of your personal brand<\/a>. But, how do they play together<\/i>? Do they get along, or are they rivals? Most importantly, do you need both?<\/p>\n

The last question is very frequently asked by job seekers like you, so I’ll provide the answer straight away – “yes”.<\/p>\n

Indeed, you need both a well-written resume<\/a> and a captivating LinkedIn profile<\/a>.<\/p>\n

For maximum effect, however, they need to work together as a system, with each element providing potential employers with a unique level of insight into your personal brand.<\/p>\n

Which is what today’s article is all about.<\/p>\n

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LinkedIn And Resume: The Key Differences.<\/strong><\/h2>\n

To ensure that your resume and LinkedIn profile are aligned and working as a system you need to be aware of a few key differences in their form and function.<\/p>\n

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1. Tone.<\/strong><\/h3>\n

Your resume is a marketing document which outlines the specifics of your value and backs it up with your achievements and responsibilities<\/a>.<\/p>\n

In other words, the purpose of your resume is to position you as a unique solution to an employer’s problem<\/a>. Which is why it’s not the best place to flash your personality or connect with recruiters through humour.<\/p>\n

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Your LinkedIn profile, on the other hand,\u00a0can have a more relaxed tone.<\/em><\/h3>\n<\/blockquote>\n

When writing your LinkedIn profile, shake off some of your seriousness and engage readers on a more human level, with charm and spark; use analogies and glimpses into your personality to explain why you do what you do, what you stand for and what you’ve achieved.<\/p>\n

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2. Targeting.<\/strong><\/h3>\n

Repeat after me: your resume must be tailored.<\/p>\n

To.\u00a0Every. Single. Job. Application.<\/p>\n

That means you need to fine-tune your unique value proposition (and, potentially, tweak your career narrative) so that it speaks directly to the needs of individual hiring managers.<\/p>\n

The purpose of your resume, in that respect, is to position you as the obvious, unique answer to a specific employer’s current commercial problems.<\/p>\n

(By the way, to further improve your resume writing skills, check out my library of advanced resume writing guides here<\/a>).<\/p>\n

Your LinkedIn profile, in the meantime, is a live portfolio of your personal brand. Because you have no control over the timeframe during which a particular recruiter or hiring manager decides to visit it, you cannot target it to a specific individual or role.<\/p>\n

Your LinkedIn profile, therefore, needs to be centered around broader and more evergreen aspects of your commercial value:<\/p>\n