{"id":58174,"date":"2019-04-21T01:42:35","date_gmt":"2019-04-21T01:42:35","guid":{"rendered":"https:\/\/arielle.com.au\/?p=58174"},"modified":"2024-03-20T03:48:12","modified_gmt":"2024-03-20T03:48:12","slug":"executive-job-search","status":"publish","type":"post","link":"https:\/\/arielle.com.au\/executive-job-search\/","title":{"rendered":"The #1 Reason Executive Candidates Fail At Job Search"},"content":{"rendered":"Reading Time: <\/span> 4<\/span> minutes<\/span><\/span>

You want to rise to the top of an organisation, drive strategy, lead a high-performance team, be respected, and make a hefty amount of money along the way.<\/p>\n

You know you have the goods.<\/p>\n

Yet, you often get overlooked for internal promotions to top leadership roles. And when you apply externally, you get the dreaded “thanks, but no thanks”<\/em> from executive recruiters<\/a> and hiring managers.<\/p>\n

What\u2019s going on? How can you sell yourself more effectively?<\/span><\/p>\n

(Related: Is An MBA Worth It?<\/a>)<\/strong><\/p>\n

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Why Executives Fail During Job Search.<\/strong><\/h2>\n

I meet a lot of experienced senior business leaders who find themselves in this situation.<\/p>\n

Despite their enviable track records of success and strong communication skills, they fail to successfully compete for top jobs because they can\u2019t effectively articulate their commercial value to potential employers and recruiters.<\/p>\n

When asked to pitch themselves \u2013 via their executive resume<\/a>, their LinkedIn profile<\/a>, during a job interview<\/a>, or even over a coffee \u2013 they sell themselves short.<\/p>\n

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They lack the ability to sell and market themselves.<\/em><\/h3>\n<\/blockquote>\n

To be more specific, they don\u2019t clearly understand what their value is – which means they can\u2019t pitch themselves with impact and explain their career story in an engaging way.<\/p>\n

This is unfortunate, because great roles get filled by candidates who are not necessarily the best leaders, but who have the most polished resume, LinkedIn profile and interview skills.<\/span><\/p>\n

(Related: Bespoke Outplacement Services For C-Suite Executives<\/a>).<\/strong><\/p>\n

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How To Sell Yourself.<\/strong><\/h2>\n

The key to fixing this issue lays in reducing or eliminating what I call the Success Gap.<\/em><\/strong><\/p>\n

Let me explain.<\/p>\n

Your\u00a0Success Gap<\/em><\/strong>\u00a0is the difference between your actual commercial value and the value you\u2019re able to articulate, define, communicate and own when you\u2019re pitching yourself to potential employers.<\/p>\n

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\"reach<\/p>\n

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The Success Gap<\/em><\/strong>\u00a0is one of the main reasons why you \u2014 and other perfectly qualified candidates – get overlooked, while\u00a0less-than-stellar people make it into the top ranks<\/a>.<\/p>\n

The Success Gap<\/em><\/strong> represents scads of untapped potential and missed opportunities.<\/span><\/p>\n

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How To Eliminate Your Success Gap.<\/strong><\/h2>\n

Eliminating your success gap is a matter of knowing how to create a value proposition that connects the disparate threads of your career into a cohesive narrative that resonates with the needs of your target market.<\/p>\n

An effective value proposition should:<\/p>\n