{"id":81216,"date":"2023-01-13T08:57:24","date_gmt":"2023-01-13T08:57:24","guid":{"rendered":"https:\/\/arielle.com.au\/?p=81216"},"modified":"2024-05-24T01:55:01","modified_gmt":"2024-05-24T01:55:01","slug":"how-to-create-a-business-website","status":"publish","type":"post","link":"https:\/\/arielle.com.au\/how-to-create-a-business-website\/","title":{"rendered":"How To Create A Top-Notch Business Website In 7 Days"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>Whether you operate a brick-and-mortar business or an online store, you must understand how to create a business website that is engaging, professional and commercially meaningful.<\/p>\n\n\n\n<p>Think of a well-designed business website as an extra employee that works 24\/7.<\/p>\n\n\n\n<div class=\"indent-wrapper\"><div class=\"indented-text\"><span>Unfortunately, many Australian small businesses run outdated, poorly designed websites (or no website at all). <\/span><\/div><\/div>\n\n\n\n<p>In doing so, they leave revenue on the table and give away market share to their competitors.<\/p>\n\n\n\n<p>Follow my easy 11-step process for setting up a business website to bring in more customers &#8211; and keep them.<\/p>\n\n\n\n<p><strong>(Related: <a href=\"https:\/\/arielle.com.au\/best-pos-systems-australia\/\">Best Point Of Sale Systems For Your Business<\/a>).<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Clarify Business Goals.<\/strong><\/h2>\n\n\n\n<p>Studies have shown that users click away from business websites if they don&#8217;t find what they are looking for within <a href=\"https:\/\/time.com\/3858309\/attention-spans-goldfish\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>eight seconds<\/u><\/a>. <\/p>\n\n\n\n<p>Trouble is, different users come to your website for different reasons:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>First-time users<\/strong> click around to get a feel for your brand.<\/li><li><strong>Bargain hunters<\/strong> look for specials and sales.<\/li><li><strong>People familiar with your brand<\/strong> (but not yet customers) look for reviews and other trust factors.<\/li><\/ul><\/div><\/div>\n\n\n\n<p>A lot of business owners get overwhelmed at this point. There are too many goals!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/create-business-website-australia-1024x790.jpg\" alt=\"create business website australia\" class=\"wp-image-83034\" srcset=\"https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/create-business-website-australia-1024x790.jpg 1024w, https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/create-business-website-australia-300x232.jpg 300w, https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/create-business-website-australia-768x593.jpg 768w, https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/create-business-website-australia-1536x1186.jpg 1536w, https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/create-business-website-australia.jpg 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Exactly. But narrowing focus is the key to your website&#8217;s success, so let me make it easy for you. <\/p>\n\n\n\n<p>If you are reading this, you probably <a href=\"https:\/\/arielle.com.au\/how-to-start-a-small-business-australia\/\">run a small business<\/a> with less than 10 staff and less than $2 million in turnover. <\/p>\n\n\n\n<p>If that&#8217;s you, your goals are likely to be:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Outline<\/strong> the services or products you offer.<\/li><li><strong>Articulate <\/strong>what makes you different to your competitors.<\/li><li><strong>Direct customers <\/strong>to a call-to-action (CTA).<\/li><li><strong>Provide<\/strong> essential information (about your team and company, contact details, process, etc).<\/li><li><strong>Offer<\/strong> an e-commerce store (if you sell online).<\/li><li><strong>Communicate<\/strong> the look and feel of your brand.<\/li><li><strong>Generate<\/strong> leads via organic search, social media and paid advertising channels.<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Action Required!<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">Go through the list of business goals above and eliminate any that don&#8217;t apply to your business. Then, rank them in order of priority. <\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Spy On Your Competitors.<\/strong><\/h2>\n\n\n\n<p>AKA &#8220;Perform market research&#8221; \ud83d\ude42<\/p>\n\n\n\n<p>The last thing you need is for your site to look like a carbon copy of a competitor\u2019s.<\/p>\n\n\n\n<p>You should, however, use competitor sites for market research. As this will be specific for each niche, compile a list of 3-5 websites in the same industry as you. <\/p>\n\n\n\n<p>Consider their: <\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Branding. <\/strong>What does it communicate &#8211; simplicity or luxury? Strength and trust or approachability?<\/li><li><strong>Sophistication. <\/strong>Is the website a simple online brochure or a comprehensive sales and marketing tool with e-commerce, appointment tools, a thriving company blog and a knowledgebase?<\/li><li><strong>User experience (UX).<\/strong> What makes the website easy (or difficult) to use? Does it feel intuitive?<\/li><\/ul><\/div><\/div>\n\n\n\n<p>For other market research pointers, <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/alphaefficiency.com\/market-research-for-website-design\"><u>read here<\/u><\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Determine Your Budget.&nbsp;<\/strong><\/h2>\n\n\n\n<p>The cost of building a website can range from $50 for a simple WordPress template to multiple six-figure amounts for custom e-commerce builds.<\/p>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">How Much Do Digital Agencies Charge?<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">Expect to pay between $15,000 and $25,000 for a premium, custom 7-page WordPress business website that includes all copy, images and standard business tools. Less premium agencies will charge betwen $5,000 and $10,000, but will create a more generic website.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>If you&#8217;re creating a business website on a shoestring, I highly recommend using a web builder like Wix or Squarespace (more about their pros and cons below).<\/p>\n\n\n\n<p>Instead of paying a huge upfront cost, you&#8217;ll simply pay between $15 and $100 per month.<\/p>\n\n\n\n<p><strong>(Related: <a href=\"https:\/\/arielle.com.au\/checklist-for-starting-a-business-in-australia\/\">Checklist For Starting A Business In Australia<\/a>).<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Purchase Your Domain.&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<p>All websites require a purchased domain (web address) to function. There are thousands of domain registrars online, and most have fairly similar prices. <\/p>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Expert Tip.<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">Expect to pay between $5 and $50 annually to register your domain.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>For domain options, consider CrazyDomains or GoDaddy.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Choose A Website Builder (Or Web Designer\/Agency).<\/strong><\/h2>\n\n\n\n<p>This decision will depend on the size, complexity and maturity of your business. <\/p>\n\n\n\n<p>If you&#8217;re just starting out, I highly recommend using a website builder like Wix or Squarespace. I&#8217;ve written a <a href=\"https:\/\/arielle.com.au\/best-website-builder-australia\/\">comprehensive review of both<\/a> to help you choose. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/build-a-website-1024x597.png\" alt=\"\" class=\"wp-image-83038\" srcset=\"https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/build-a-website-1024x597.png 1024w, https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/build-a-website-300x175.png 300w, https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/build-a-website-768x448.png 768w, https:\/\/arielle.com.au\/wp-content\/uploads\/2023\/02\/build-a-website.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Shown above: website builders like Wix are ideal for business owners who need a great-looking website, but don&#8217;t have strong technical or design skills.<\/em><\/p>\n\n\n\n<p>Here&#8217;s a quick overview of both:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Wix<\/strong>: More than a website builder &#8211; it&#8217;s a business toolkit with a CRM, appointment tools, e-commerce tools, over 800 templates and compatibility with over 260 apps.\u00a0<\/li><li><strong>Squarespace:<\/strong> Gorgeous templates and a very intuitive, easy-to-use website builder with a 14-day trial. They have fewer templates than Wix (60), but these tend to be higher quality.<\/li><\/ul><\/div><\/div>\n\n\n\n<p>WordPress, a powerful Content Management System (CMS), is your third option. It best suits business owners who are not afraid of technology. <\/p>\n\n\n\n<p>While it has become a lot more intuitive in recent years, it does present a steeper initial learning curve than Wix and Squarespace.<\/p>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Important!<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">Most users will interact with your website via mobile devices. Ensure that your website&#8217;s user experience (UX) is optimised for both mobile and desktop users.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Choose A Host.&nbsp;<\/strong><\/h2>\n\n\n\n<p>You will also need to choose a hosting company for your site.&nbsp;<\/p>\n\n\n\n<p>If you decide to create your website on WordPress, your options are as follows:&nbsp;<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><a href=\"https:\/\/www.domain.com\/blog\/what-is-shared-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>Shared Server:<\/strong><\/u><\/a> Whilst these are incredibly cheap, I advise against using them.\u00a0Shared hosting means sharing a server and its resources with other customers. It reduces your site&#8217;s performance and security.\u00a0<\/li><li><a href=\"https:\/\/www.bluehost.com\/blog\/shared-hosting-vs-dedicated-hosting\/?irpid=101&amp;clickid=P61C101S570N0B5578A2D4499E0000V126&amp;gclid=Cj0KCQiAzeSdBhC4ARIsACj36uHRwEZ6a_Wm7SZGvVDM60Usab3pbgx56cLPAMgFRd88kvRHNWati74aAvIkEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>Dedicated Server:<\/strong><\/u><\/a> These options are the most expensive, from $100 to $2000 per month. These servers ensure optimal performance and resources dedicated to your site, plus added security.\u00a0<\/li><li><a href=\"https:\/\/www.dreamhost.com\/blog\/beginners-guide-vps\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>Virtual Private Server (VPS):<\/strong><\/u><\/a> Partitioned to act as multiple machines, this plan offers the best of both worlds. You will have the security of a dedicated server with the affordability of shared.\u00a0<\/li><\/ul><\/div><\/div>\n\n\n\n<p>You will need to select a hosting provider. I recommend you pick from the following:&nbsp;<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>GoDaddy<\/strong>.<\/li><li><strong>Dreamhost<\/strong>.<\/li><li><strong>Bluehost<\/strong>.<\/li><li><strong>VentraIP<\/strong>.<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Important!<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">If you build your website on Wix or Squarespace, you won&#8217;t need to worry about web hosting. Both platforms host your website for you.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Develop Visual And Written Content.<\/strong><\/h2>\n\n\n\n<p>Customers shop online in their free time. The last thing they expect to read is corporate-speak about products and services.<\/p>\n\n\n\n<p>Your website should be refreshing and eye-catching and keep the details to the bare minimum. You can always refer customers to \u2018Find out more\u2019 or \u2018Read more\u2019, but this should not sit on the home page or product pages.&nbsp;<\/p>\n\n\n\n<p>Relevant content is KEY. The below pages are a great starting point:&nbsp;<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Home:<\/strong> Your must-have content.<\/li><li><strong>About Us: <\/strong>The backstory of the business, the emotional pull for customers.<\/li><li><strong>Products\/Service: <\/strong>Keep this to minimal details, images, and cost.\u00a0<\/li><li><strong>Contact Us: <\/strong>Numbers and emails or specific management team with bios.<\/li><li><strong>Terms of Use &amp; Privacy Policy:<\/strong> You can house these in the footer of the site.<\/li><li><strong>Blog: <\/strong>Consider how you can provide added value within the site.\u00a0<\/li><\/ul><\/div><\/div>\n\n\n\n<p>Then, hire a good web copywriter to write (or edit) in your brand tone of voice, articulating your unique value proposition in the process.<\/p>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Important!<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">Avoid the temptation to write website copy yourself, or to hire a cheap copywriter. You&#8217;ll end up with generic, boilerplate copy that uses hyperbole (&#8220;we&#8217;re the best bakery in Sydney!&#8221;) rather than commercially meaningful storylines to sell your business.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Include CTAs To Increase Customer Engagement.<\/strong><\/h2>\n\n\n\n<p>A non-negotiable is adding calls to action on every page of your website.&nbsp;<\/p>\n\n\n\n<p>Implementing CTAs can profoundly affect your customer retention rate. There\u2019s a reason YouTubers and podcasters always ask viewers to subscribe: <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/10\/09\/call-to-action\"><u>CTAs make all the difference.<\/u><\/a>&nbsp;<\/p>\n\n\n\n<p>CTAs should be:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Clear<\/strong> to understand.<\/li><li><strong>Use<\/strong> minimal words.<\/li><li><strong>Not overly sales-y<\/strong> (instead of \u2018Don\u2019t Miss Out!\u2019, try \u2018Limited Offer\u2019).\u00a0<\/li><li><strong>Imbue<\/strong> a sense of urgency.<\/li><\/ul><\/div><\/div>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Expert Tip.<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\"> Try unique and personal CTAs like \u2018Contact for a one-on-one chat with Peter\u2019 or \u2018Subscribe to the blog for a bonus recipe.\u2019 Engage your copywriter to finesse these.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Use Search Engine Optimisation (SEO) To Attract More Customers.<\/strong><\/h2>\n\n\n\n<p>The highest goal of the site should be drawing clicks to your URL.&nbsp;<\/p>\n\n\n\n<p>SEO (search engine optimisation) is a tool business owners use to improve their online presence on popular search engines like Google. <\/p>\n\n\n\n<div class=\"indent-wrapper\"><div class=\"indented-text\"><span>With proper SEO, you can retain a significant customer base long-term by improving your search engine rankings.\u00a0<\/span><\/div><\/div>\n\n\n\n<p>SEO helps by:&nbsp;<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Increasing website<\/strong> visibility because search engines like Google use it to determine which websites to display in searches.<\/li><li><strong>Ensuring your website traffic is high<\/strong> in quantity and quality.<\/li><li><strong>Allowing people to find<\/strong> your website.<\/li><li><strong>Retaining customers<\/strong> on your website for longer times.<\/li><\/ul><\/div><\/div>\n\n\n\n<p>Whether you handle SEO or hire an agency, all websites need effective SEO. You can follow the <a href=\"https:\/\/www.athene.com\/producer\/insights\/seo-tips-to-help-drive-traffic-to-your-website.html\" target=\"_blank\" rel=\"noreferrer noopener\"><u>best SEO practices<\/u><\/a> here. On average, good Australian agencies cost around $5,000-$10,000 per month.<\/p>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Important!<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">Avoid rock-bottom-priced budged SEO agencies that charge $2,000-$3,000 per month. You will get terrible, AI-written content and spammy links that will hurt your website.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Publish Unique Landing Pages.<\/strong><\/h2>\n\n\n\n<p>Many believe showcasing everything on the home page is best, but this often backfires. Putting too much content on one page makes it challenging for customers to find what they need.<\/p>\n\n\n\n<div class=\"wp-block-create-block-tip-block tip-wrapper\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"card-wrapper\"><div class=\"card-title\"><div class=\"icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.5 14.33a5 5 0 1 1 5 0v4.17h-5v-4.17Zm4.25-1.3-.75.44V17H9v-3.53l-.75-.44a3.5 3.5 0 1 1 3.5 0Z\" fill=\"#656E83\"><\/path><path d=\"M9.25 1v2h1.5V1h-1.5ZM5.53 4.47l-1.5-1.5-1.06 1.06 1.5 1.5 1.06-1.06ZM15.53 5.53l1.5-1.5-1.06-1.06-1.5 1.5 1.06 1.06ZM1 10.75h2v-1.5H1v1.5ZM17 10.75h2v-1.5h-2v1.5Z\" fill=\"#656E83\"><\/path><\/svg><\/div><h3 placeholder=\"Tip Title Goes Here\">Expert Tip.<\/h3><\/div><div class=\"card-content\"><p placeholder=\"Tip Content Goes Here\">Ensure you don\u2019t overwhelm customers. Instead, create a clear funnel and drive them to your conversion point.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p>Structure your pages below:<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Utilise<\/strong> the homepage for people to direct to all corners of your website.\u00a0<\/li><li><strong>Add a section with headlines<\/strong> from your most recent or popular articles.\u00a0<\/li><li><strong>Add drop-down menus<\/strong> for each landing page, including your blog, customer support, educational resources, and store.\u00a0<\/li><li><strong>Add internal links<\/strong> on each page so that it is easy for customers to switch between pages.<\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. Always Be Updating.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Like anything, the key to success with a small business website is constantly evaluating and modifying it.&nbsp;<\/p>\n\n\n\n<p>Create a checklist of the following elements and schedule checks daily, weekly, or monthly:&nbsp;<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Images<\/strong>: Are they still high quality and responsive to different devices?<\/li><li><strong>Grammar:<\/strong> Is the copy easy to read and without errors?\u00a0<\/li><li><strong>SEO:<\/strong> Constantly refine the top keywords throughout your site &#8211; these will change.<\/li><li><strong>Security: <\/strong>Do you have a plugin installed to protect against spam and hackers? I use WordFence on my WordPress site.<\/li><li><strong>Backups:<\/strong> Consider plugins such as UpDrafts Plus in case your WordPress website gets hacked.<\/li><li><strong>Speed:<\/strong> Has the website been optimised to load quickly? Plugins like NitroPack and WP Rocket make all the difference. <\/li><li><strong>Links:<\/strong> Are the internal and external links on your site still working?<\/li><\/ul><\/div><\/div>\n\n\n\n<p>You should also make use of data to analyse traffic and site performance. <u>Google Analytics<\/u> and <u>Google Search Console<\/u> (preferably via <u>Google Tag Manager<\/u>) are great starting points.<\/p>\n\n\n\n<p>Ensure you track the following and report on growth:&nbsp;<\/p>\n\n\n\n<div class=\"arrow-wrapper\"><div class=\"arrow-list\"><ul><li><strong>Visitors: <\/strong>Daily, weekly, and monthly.<\/li><li><strong>Page views: <\/strong>Daily, weekly, and monthly.\u00a0<\/li><li><strong>Bounce rate: <\/strong>The percentage of users who come to your site and leave after having viewed one page.\u00a0<\/li><li><strong>Time: <\/strong>How long visitors spend on the site.<\/li><li><strong>Keywords: <\/strong>Utilise these for the best SEO success.<\/li><li><strong>Download time: <\/strong>Improve this with your web designer.\u00a0<\/li><\/ul><\/div><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bottom Line About Building A Business Website.<\/strong><\/h2>\n\n\n\n<p>Creating a business website is essential in the digital eCommerce landscape. You can expect long-lasting success with a high-performing, user-friendly, engaging website.<\/p>\n\n\n\n<p>As we\u2019ve discussed, it is crucial to choose a memorable domain, develop engaging written and visual content, drive engagement through CTAs, and follow top SEO practices. <\/p>\n\n\n\n<p>Ensure you constantly update and modify your site for success. Loyal customers will find value with each visit, and new customers won\u2019t want to shop elsewhere.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Steven<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Whether you operate a brick-and-mortar business or an online store, you must understand how to create a business website that<\/p>\n","protected":false},"author":3,"featured_media":82989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_uag_custom_page_level_css":"","_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[289,257],"tags":[],"class_list":["post-81216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-software","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Create A Top-Notch Business Website In 7 Days<\/title>\n<meta name=\"description\" content=\"Attract more customers and increase the online visibility of your small business with a stunning business website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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